With the robust growth of the pet food industry, quality and innovation have become key to corporate competition. NetEase Yanxuan's professional pet brand, NetEase Tiancheng, has recently reached a strategic cooperation with Seeker Group, and together they have launched the NetEase Tiancheng Pet Food Factory, bringing new vitality to the pet food industry.
Strong Alliance for Quality Upgrade
The launch of the NetEase Tiancheng Pet Food Factory signifies a deep collaboration between NetEase Tiancheng and Seeker Group in the pet food sector. Seeker Group, with its profound accumulation in production experience and technical strength, as well as its unique advantages in raw material supply, has injected strong momentum into this cooperation.
It is particularly worth mentioning that the factories under Seeker Group have adopted several sets of advanced fresh meat and bone meal production lines manufactured by Beihai Xinhong Company. These devices, with their efficient and stable performance, ensure the hygiene and stable quality of raw materials, providing a solid foundation for the quality and nutritional value of the finished pet food products.
Five Major Advantages, A New Industry Benchmark
The five major advantages of the NetEase Tiancheng Pet Food Factory have set a new benchmark for industry development:
· Overall Production Control: Integrated and standardized production models greatly enhance production efficiency.
· Lean Operation: The joint venture ensures high efficiency in division of labor and cooperation, effectively reducing production management risks.
· Product Stability: Specialized production methods reduce external contamination and ensure product quality.
· Fresh Ingredient Assurance: The factory's proximity to core raw material production areas ensures the freshness of ingredients.
· High-quality Raw Material Selection: The specialized factory efficiently controls the selection of raw materials, achieving a high "quality-to-price ratio" in the pet food industry.
Innovation and R&D, Technical Support
Seeker Group's R&D capabilities are equally remarkable. Its self-built R&D and testing center is equipped with advanced domestic and foreign equipment, providing strong technical and scientific research support for new product development, product pilot testing, and quality testing. In addition, Seeker Group has also invested in building a pet food nutritional efficacy testing base to ensure the product's advantages in palatability, durability, nutrition, and functionality.
Figure 1: Factory Inspection Visit
Figure 2: One of the factories under Seeker Group, using mechanical equipment from Beihai Xinhong Hengda
Figure 3: Low-temperature environment and hygiene are essential for the production of high-grade pet food
Figure 4: Dry and fluffy meat powder is not prone to spoilage and is an essential ingredient for high-grade cat and dog pet food
Figure 5: NetEase Yanxuan has its own pet food product - NetEase Tiancheng
